Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organisations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. When a client company hires a company providing mystery shopping services, a survey model will be drawn up and agreed to which defines what information and improvement factors the client company wishes to measure. These are then drawn up into survey instruments and assignments that are allocated to shoppers registered with the mystery shopping company.
Our Mystery Shoppers are given instructions or procedures to make the transaction atypical to make the test of the knowledge and service skills of the employees more stringent or specific to a particular service issue (known as scenarios). For instance, mystery shoppers at a restaurant may pretend they are diabetic, or a clothing store mystery shopper could enquire about gift-wrapping services. Not all mystery shopping scenarios include a purchase. Indeed, many of those carried out by Digital Solutions investigate the effectiveness and transparency of sales of investment products from the Financial sector.
While gathering information, shoppers usually blend in to the store being evaluated as regular shoppers. They may sometimes be required to take photographs or measurements, return purchases, or count the number of products, seats, people during the visit. A timer or a stopwatch may be required.
After the visit the shopper submits the data collected to us, then we review and analyze the information, completing quantitative or qualitative statistical analysis reports on the data for the client company. This allows for a comparison of how the clients' business compares to others in the same market sector, and highlights strengths and weaknesses in their own organisation, drilling down to branch/shop level and ultimately employee level.
If you would like to discuss a market research strategy to help build a profile of the operation of your business, please call Digital Solutions to arrange a free, no commitment meeting to discuss the options available. 0774 095 0055
While gathering information, shoppers usually blend in to the store being evaluated as regular shoppers. They may sometimes be required to take photographs or measurements, return purchases, or count the number of products, seats, people during the visit. A timer or a stopwatch may be required.
After the visit the shopper submits the data collected to us, then we review and analyze the information, completing quantitative or qualitative statistical analysis reports on the data for the client company. This allows for a comparison of how the clients' business compares to others in the same market sector, and highlights strengths and weaknesses in their own organisation, drilling down to branch/shop level and ultimately employee level.
If you would like to discuss a market research strategy to help build a profile of the operation of your business, please call Digital Solutions to arrange a free, no commitment meeting to discuss the options available. 0774 095 0055
